On December 15th(Wed), 2021, “Global Marketing：Strategies for Overseas Business Development and Utilization of Overseas Exhibitions” was held on-site at Muromachi Mitsui Hall located at Nihonbashi as the third event of “X-NIHONBASHI Global Hub ’21”.

“X-NIHONBASHI Global Hub ’21” is planning to hold a series of events throughout the year. The theme of this third event was “Importance of Overseas Marketing in Space Business”. Mr. Yagame, Senior Consultant of Nomura Research Institute, talked about the recent trends in the space business, the importance of global marketing, and the efficient use of international conferences and exhibitions.
For the input session, a VTR of a conversation between Terry Pagaduan of NASA Ames and Michael Fletcher of MJF Consulting on “How NASA Ames is Engaging with the Expanding Space Community” was shown.

During the latter half of the event, a panel discussion was held by 4 panelists on the theme of “Overseas Marketing and Utilization of Space Business Exhibition” with Mr. Kanazawa of Space BD as the moderator.
Followed by company pitches by the panelists, a panel discussion was held to discuss strategies for overseas business expansion in the space business by sharing episodes related to overseas marketing activities in the space industry, selection of overseas bases, examples and success stories of overseas exhibitions and conferences, as well as both successful and failing cases of exhibition utilization in other industries besides space. On the actual event day, participants were able to send in questions via Slido and the panelists were able to give detailed answers.

At the end of the event, a networking session (where participants could exchange business cards) was held between the speakers and participants who were at the venue, while taking measures to prevent the spread of COVID-19.

This event was also available online as it was streamed live through the X-NIHONBASHI YouTube channel as a hybrid event.

Event Program

  • (1) Greetings ・Ms. Kyoko Dateki | Director, Japan Aerospace Exploration Agency (JAXA)
    ・Mr. Osamu Machida | Mitsui Fudosan Nihonbashi Urban Planning and Development Department
  • (2) Input Session “Importance of Overseas Marketing in Space Business”
    ・Mr. Shogo Yakame | Senior Consultant, Nomura Research Institute
    “Thoughts on engaging with NASA：How NASA Ames engages the growing space community”
    ・Mr. Terry Pagaduan | Business Development Lead | NASA Ames
    ・Mr. Michael Fletcher | President | MJF Consulting
  • (3) Corporate Pitch / Panel discussion “Overseas Marketing and Utilization of Space Business Exhibition”
    ＜Moderator＞
    ・Mr. Makoto Kanazawa | Space BD
    ＜Panelist＞
    ・Ms. Miki Ito | Astroscale
    ・Mr. Hideki Shimada | JETRO
    ・Mr. Takahiro Nakamura | ispace
    ・Mr. Akira Fukabori | avatarin